monetization benchmark

Monetization Report by The Swrve

Juan Gabriel Data Scientist, Game Design, Online Marketing, Statistics Leave a Comment

From resellers to game developers, they need to improve monetization day after day improving not only their customer lifetime value buy also their conversion rates, their virality and their growing factors. This report includes a good benchmark to test your monetization skills against the sector ones and see where you are probably failing. Need to rise user lifetime? Need to ...

Candy Crush Saga by King.com

Candy Crush Saga - Las claves para tener éxito

Juan Gabriel Game Design Leave a Comment

.  A breakdown of gameplay that diminishes the experience for everyone. Thinking of it this way, and defining it just as a 'violation of rules', is an unproductive way to think about cheating and its relationship to game design. Back in 2014, we started looking at Candy Crush Saga, the frighteningly successful 'casual' game. We did a little work interviewing players ...

ASO for Game Designers

ASO for Game Developers - Get More Downloads

Juan Gabriel Online Marketing Leave a Comment

ic for game developers. App Store Optimization refers to improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results. Making your app more visible on its respective platform earns valuable organic (unpaid) downloads. What’s better than free downloads? Many mobile game companies cite organic users as the most valuable type of users. ...

Clash of Clans mobile games

Mobile Games - The Secrets Behind Monetization

Juan Gabriel Game Design

panies have risen and grown from 2 or 3 friends to thousands of employees faster than most multinationals. Names like King.com, Supercell, Glu Games or Gameloft didn't exist by the beginning of the World Crisis on 2008. Now they make more money in just one day than most food or clothes manufacturers in a whole year! Let's focus on Supercell. Just ...

Social-Media

El proceso de crear unos buenos KPIs (III)

btuvimos ya una lista bastante detallada de como podíamos obtener unos KPIs fiables y robustos a lo largo del tiempo. En esta última sección iremos mucho más allá: vamos a predecir los KPIs futuros en base a los eventos pasados para poder ver qué puntos de nuestro producto merecen ser mejorados (más inversión de marketing, mejora de la retención o el ...

Data Science

¿Qué es un Data Scientist?

me conocen siempre suele ser la misma. "Tu eres matemático, por tanto solamente puedes aspirar a ser profesor de instituto, ¿verdad?" La respuesta es sin duda negativa. Las aptitudes y capacidades por las que se caracteriza un matemático son diversas. En particular, cuando les respondo que me dedico al mundo del Data Scientist su expresión facial se empieza a deformar, ...